Schema Markup & Structured Data Services

LocalBusiness Schema & CID Bridge

The foundation of local entity optimization. We implement the most specific subtype (Plumber, Dentist, RoofingContractor), complete NAP, geo coordinates, opening hours, payment methods, areaServed with Wikidata IDs for each community, and your GBP CID link in the hasMap property — the direct Knowledge Graph connection between your website and your Maps listing.

Service Schema

Each service gets a separate structured entity with name, description, provider reference (linked to LocalBusiness), areaServed, and optional pricing. For a Wilmington HVAC company, that means separate entries for AC repair, heating, ductwork, and emergency service. When someone searches “ductwork installation Wilmington NC,” the structured definition removes ambiguity that paragraph text can’t.

FAQPage Schema

FAQ schema generates expandable Q&A dropdowns in search results — taking more visual space and pushing competitors down. We develop FAQ content from keyword research targeting queries with real search volume. Every FAQ answer also becomes a pre-formatted response AI search systems can extract and cite — doubling the value of each question.

WebPage Schema with AI Signals

WebPage schema with significantLink (pages connected to this one), mentions (entities referenced), and speakable specifications (content eligible for voice search reading). This is the layer most SEO agencies don’t implement — and it’s the layer that generative engines rely on to understand page context.

AggregateRating & Review Schema

Star ratings in search results are attention magnets. AggregateRating displays your review score directly in listings. Google has strict rules — reviews must be legitimately collected. We implement correctly and compliantly, pulling from legitimate sources so you get the visual benefit without penalty risk. Integrated with reputation management.

Triple-Layer Entity Linking

The real power: connecting your business to recognized entities across Wikipedia, Wikidata, and Google’s Knowledge Graph through sameAs properties and knowsAbout entries with entity IDs. This triple-layer approach eliminates entity ambiguity and builds the cross-reference confidence that drives both Knowledge Graph inclusion and AI citations.

❌ Generic Business Types

Plugins default to “LocalBusiness.” We implement the most specific subtype — Plumber, Electrician, Restaurant, RoofingContractor — sending a clearer entity signal.

❌ No CID Entity Bridge

No plugin auto-populates your Google Maps CID URL. This direct Knowledge Graph connection between website and GBP is one of the strongest entity signals available.

❌ Basic areaServed

Plugins let you add a city name. We implement structured references for every community — Wilmington, Leland, Wrightsville Beach, Carolina Beach — each with Wikidata IDs.

❌ No Service-Level Schema

Plugins don’t create separate Service entities for each offering. Basic page-level schema without granular service definitions that match specific search queries.

❌ No Cross-Entity References

Plugin schema on page A doesn’t reference page B. Custom implementation creates @id connections between LocalBusiness, every Service, location pages, and content.

❌ No Entity Linking

No plugin connects your knowsAbout topics to Wikipedia, Wikidata, or Knowledge Graph IDs. This triple-layer entity linking is the foundation of AI search visibility.