Our comprehensive audit covers 7 dimensions: SEO performance, technical performance (speed, Core Web Vitals), security posture, schema and structured data validation, AI search readiness, user experience and conversion paths, and competitive comparison. You receive a prioritized action roadmap with specific items ranked by impact.
Website Consulting & Audit Services
Most businesses don’t know what’s wrong with their website — they just know it isn’t producing results. We find out exactly what’s holding your site back, how it compares to competitors, and what to fix first.
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Your website is either generating business or it isn’t. If it isn’t, there’s a reason — and it’s almost never the reason you think. Business owners guess: “Maybe the design is outdated.” “Maybe we need more content.” “Maybe SEO just doesn’t work for our industry.” But guesses don’t fix websites. Data does.
Our website consulting and audit services replace guessing with certainty. We conduct a comprehensive analysis of your website — not a surface-level scan, but a deep technical examination covering SEO performance, page speed, security, schema markup validation, AI search readiness, user experience, and conversion optimization. You get a prioritized roadmap showing exactly what to fix, in what order, and what impact each fix will have.
For Wilmington and Raleigh businesses that suspect their website is underperforming but aren’t sure why, this is the starting point. No commitment to a redesign, no pressure to buy services — just a clear, data-driven answer about where your site stands and what needs to happen.
The 7-Dimension Website Audit
Our audit doesn’t just tell you what’s wrong — it tells you what matters most and what to fix first. Each dimension produces specific, actionable findings ranked by impact:
DIMENSION 1
SEO Performance
Title tags, meta descriptions, heading hierarchy, keyword targeting, internal linking architecture, crawlability, indexation status via Google Search Console, and on-page optimization quality across every key page.
DIMENSION 2
Technical Performance
Page speed (PageSpeed Insights), Core Web Vitals (LCP, FID, CLS), mobile responsiveness, server response time (TTFB), render-blocking resources, image optimization, and hosting performance evaluation.
DIMENSION 3
Security Posture
SSL certificate status, WordPress version currency, plugin vulnerability scan, login security, backup status and recoverability, file integrity, and Safe Browsing status check.
DIMENSION 4
Schema & Structured Data
Validation via Google Rich Results Test and Schema.org validator. Schema block count and type completeness. Entity connections (Knowledge Graph, sameAs, CID link). Rich result generation status. Schema markup error and warning identification.
DIMENSION 5
AI Search Readiness
Can Google AI Overviews and ChatGPT cite your business? We test your visibility across AI platforms, evaluate entity signal strength, check speakable schema for voice search, and compare your AI search presence against competitors.
DIMENSION 6
User Experience & Conversion
Navigation clarity, conversion path analysis, call-to-action effectiveness, mobile usability, form functionality, contact information accessibility, trust signals (reviews, credentials, social proof), and content hierarchy evaluation.
DIMENSION 7
Competitive Comparison
We run the same analysis on your top 3-5 competitors. You’ll see where you’re ahead, where you’re behind, and — most importantly — where your competitors have gaps you can exploit. This turns the audit from “here’s what’s wrong” into “here’s how to win.” Competitive gaps are often the highest-ROI items on the roadmap because they represent positions you can take before competitors close them.
Website Audit vs. Ongoing Consulting
Website Audit (One-Time)
A point-in-time assessment. We analyze your site across all 7 dimensions, document findings, and deliver a prioritized roadmap. You take the roadmap and implement it yourself, give it to your developer, or hire us to execute it.
Best for: Businesses that know something is wrong but need clarity on what and why. Businesses evaluating whether to redesign or repair. Businesses that want an objective second opinion on their current agency’s work.
Starting at $500 (credited toward services)
Ongoing Consulting (Monthly)
An advisory relationship. Monthly strategy sessions, pre-launch page reviews, technology advisory, competitive monitoring, quarterly health audits, and priority access to our team. We become the expert partner guiding your web strategy over time.
Best for: Businesses with in-house teams that need expert guidance. Businesses managing complex sites with ongoing changes. Businesses that want strategic oversight without hiring a full-time specialist.
Starting at $500/month
What We Typically Find in Website Audits
After auditing hundreds of Wilmington and Raleigh business websites, certain patterns appear repeatedly. These are the most common issues we find — and the ones that have the biggest impact when fixed:
Missing or Broken Schema Markup
90%+ of sites we audit have either no custom schema markup or plugin-generated schema with errors. This means zero rich results and zero AI search visibility.
Slow Page Speed
Most sites score 30-50 on PageSpeed Insights — well below the 90+ threshold for optimal Core Web Vitals. Usually caused by cheap hosting, unoptimized images, and render-blocking scripts.
No Entity Connections
Website and Google Business Profile aren’t explicitly connected through the CID link. No Knowledge Graph entity linking. AI platforms can’t verify the business as a citable entity.
Weak Internal Linking
Pages exist in isolation — no strategic internal linking funneling authority to service and location pages. Blog content generates traffic but doesn’t pass value to the pages that generate leads.
Security Vulnerabilities
Outdated plugins with known exploits, no firewall, no login security, no offsite backups. One automated attack away from a hack that takes weeks of SEO progress with it.
Poor Conversion Paths
Phone number buried in the footer. Contact form on a single page. No clear CTAs on service pages. The site generates traffic but doesn’t convert because the path from visitor to lead is unclear or broken.
Visit Our Offices
Website consulting for Wilmington and Raleigh businesses — objective analysis, actionable roadmaps, measurable results.
📍 Wilmington Office
106 N Water St #111d, Wilmington, NC 28401 | (910) 599-2500
📍 Raleigh Office
Raleigh, NC | LinkJuce Raleigh
Website Consulting FAQs
What does a website audit include?
How much does a website audit cost?
We offer a free initial review covering the most critical issues. Our comprehensive audit with full reporting starts at $500 for standard business sites. Larger sites or sites requiring competitive analysis and AI search readiness assessment may be $750-$1,500. Audit cost is credited toward any service engagement.
How is consulting different from an audit?
An audit is a point-in-time assessment with a delivered roadmap. Consulting is an ongoing advisory relationship — monthly strategy sessions, pre-launch page reviews, technology advisory, competitive monitoring, quarterly health audits, and priority access to our team. Many clients start with an audit and transition to consulting.
Do you audit sites you didn’t build?
Absolutely — most audit clients come to us with sites built by other agencies. We provide objective analysis regardless of who built it. Our reports are detailed enough for any competent developer to implement. If you want us to implement the fixes, we can. If you prefer to give recommendations to your current team, that works too.
How long does a website audit take?
Standard comprehensive audit takes 5-7 business days. Rush audits for time-sensitive situations (site migration, pre-launch, post-hack) are available with 2-3 business day turnaround.
Will an audit tell me if I need a redesign?
Yes — that’s one of the most valuable outcomes. We’ll tell you objectively whether targeted fixes will solve your problems or whether the site’s foundation has issues that make a rebuild more cost-effective. Our 10 signs your website needs a redesign guide covers the most common indicators.
What’s included in ongoing consulting?
Monthly strategy sessions, pre-launch page reviews (SEO, schema, conversion), technology advisory, competitive monitoring, quarterly site health audits, and priority access to our team. Starting at $500/month with month-to-month agreements.
Does the audit cover AI search readiness?
Yes. We evaluate schema markup against what AI platforms need, check for entity connections, test voice search compatibility, and compare your AI visibility against competitors. This is the dimension most audits completely miss — and increasingly the one that determines whether your site generates leads from the next generation of search.
Find Out What’s Holding Your Website Back
We’ll run a free initial review — speed, security, SEO basics, and AI readiness — and show you the biggest opportunities your site is missing. No commitment, no pressure. Just data.
✓ Free Initial Review | ✓ Competitive Comparison | ✓ Same-Day Response
SEO & Website Services
Together We Create An Online Brand Experience For Your Customers By Placing Your Business First In Search Engines and Peoples Hearts.
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